April 9, 2009
swoops on supermarket's signs along Burnham-On-Sea road
town council has this week halted a supermarket's cheeky attempt
to promote its store on the same day that one of its rivals shut
for the final time.
long line of roadside signs promoting Lidl's store were set up
along Queen's Drive, just yards away from Tesco and on the same
day that Burnham's Somerfield store shut for the final time.
the supermarket's promotional blitz back-fired when Burnham and
Highbridge Town Council removed them.
spokesperson explained to Burnham-On-Sea.com: "We
received several calls about the Queen's Drive signs and they
were removed as quickly as possible."
policy on this matter is that we do not allow commercial advertising
signs to be installed along any public roads in the Burnham area."
came as the former Somerfield store on Burnham seafront closed
this week after being taken over by Morrisons, as first reported
supermarket is being given a make-over ahead of a major relaunch
being planned for the summer.
above are several of the Lidl signs along Burnham's Queen's Drive