Published: January 25, 2009
Burnham-On-Sea shoe shop "is doing fine" shoppers are assured

'Closing down' posters plastered across the front of a Burnham-On-Sea shoe store have been misleading some shoppers this week.

Concerned customers thought High Street shop Shoe Zone, pictured, was set to follow the credit crunch-hit Woolworths and shut down.

However, shop supervisor Gemma Lovedale is reassuring shoppers that they are not in trouble.

"We're not going to close. We're doing fine!" she told "Several people have asked whether we're shutting down, but we're definitely not."

The words 'Central Warehouse' appear in much smaller print above the words 'Closing Down' on the posters.

Gemma explained that shoe firm Stead and Simpson had been taken over by Shoe Zone last year. Each firm has kept stock in its own central warehouse, but Stead and Simpson's is now being closed and the firm will share Shoe Zone's facility. Stock from the closing warehouse is therefore on sale in the Burnham shop.


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