The opening of a new Morrisons supermarket in Burnham-On-Sea has sparked a fresh outbreak of ‘store wars’ in the town, with each supermarket trying to outdo the other on promotion.
Tesco, Lidls, Asda, Somerfield and Morrisons are all competing for our attention, but the real winners in the short-term will be Burnham and Highbridge shoppers, who should benefit from lower costs at the tills thanks to a range of in-store offers.
Morrisons has cheekily rented a huge advertising board directly outside Asda’s store in Highbridge, pictured above, promoting the opening of its new Burnham store.
Morrisons also placed a huge mobile advertising hoarding outside Tesco’s Love Lane store on Saturday morning.
But Tesco has hit back by placing the banner pictured above outside its supermarket announcing that it accepts Morrisons coupons in payment for Tesco products!
A similar round of advertising and promotional offers were seen two years ago during the run-up to the opening of Highbridge’s Asda store.
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New Morrisons store to open on July 6th
