New O2 phone
mast is disguised as flag pole on cinema roof
a quick look, you'd think this new structure on top of Burnham-On-Sea's
Ritz Cinema is simply a flag pole.
in fact, the white pole is actually a cleverly disguised high-tech
mobile phone mast which O2 has installed over the past week to
boost its coverage in the town.
Planning Inspectorate gave the controversial mast the go-ahead
in 2009 following
several years of negotiations between O2 and Sedgemoor District
The proposals for the mast were initially rejected by Sedgemoor,
officer Chris Gomm said the "incongruous and alien"
phone mast would be out of place in the town centre. However,
the decision was later overturned by The
Planning Inspectorate following a public inquiry.
new mast will enable O2 to beam 3G phone signals across the centre
of Burnham for the first time when it becomes fully operational
later in the summer.