Burnham-On-Sea Tesco store attacked for too many signs
has been criticised for having too many promotional signs outside
its new-look Burnham-On-Sea store as its latest planning application
for two additional signs has been turned down this week.
The supermarket giant had applied for Advertisement Consent to
install two large 3.5x2 metre signs either side of the entrance
to its newly expanded store in Ben Travers Way.
the proposals have been turned down by Sedgemoor District Council
after objections from local residents and the Town Council.
Town Clerk, Denise Emery, said: "The Town Council strongly
objects to this application on the grounds that it is over-signage."
the original planning application from Tesco for all the signage
on the site of the extended store, the Town Council objected to
over signage and Tesco removed the two signs from the entrance."
there remain a plethora of signs, the Town Council removed its
objection on the basis that there had been this small compromise.
The Town Council is therefore disappointed to see this application
signs are not directional, or informative, merely additional advertising,
and are placed in a prominent part of this residential area."
District Council's Case Officer, Rebecca Miller, this week explained
the district council's reasons for rejecting the application.
virtue of their siting, size and design, the proposed promotional
banners will visually detract from the character and appearance
of the local area and harm the visual amenity of the street scene."
addition of these promotional banners will result in visual clutter
as there are already many signs and adverts displayed on the site.
The promotional banners are therefore contrary to policies."
store's expansion has created 40 new jobs and work is due to be