Asda store wins bid to make controversial 5am deliveries
giant Asda has this week won its bid to permanently introduce
controversial early morning delivery hours at its Highbridge store.
company has been given the go-ahead by Sedgemoor District Council's
Development Control Committee, which approved the store's bid
for 5am deliveries despite opposition from local residents.
the store was granted a three-month trial of the 5am deliveries
- instead of the previous 7am - to assess the impact on the local
councillors Roger and Janet Keen spoke out in opposition against
the plans at this week's meeting, saying the noisy early morning
lorry deliveries are "unacceptable" in a residential
Committee Chairman Cllr Bob Filmer said: "We gave the go-ahead
for a trial of the 5am deliveries earlier this year to gather
feedback from local residents, but in fact there were no recorded
complaints made to Environmental Health or Sedgemoor District
Council. Given this, the committee decided that as the trial period
had shown there were no problems, Asda's application should be
resident, Douglas Stewart, who lives in nearby Grange Avenue,
says: "I strongly object on the grounds of noise disturbance
to the local residents."
store is already a very noisy site. The only time of peace and
quiet is during the traffic-free period which Asda now seeks to
company submitted a new application last month requesting that
the early delivery hours become permanent to enable lorries to
make deliveries on Mondays through to Saturdays from 5am each
Gapper from RPS Planning, on behalf of Asda, says: "Allowing
Asda to accept deliveries from 5am on Monday to Saturday will
bring about more customer benefits as food can be on the shelves
before the store starts getting busy at 8am. Receiving deliveries
when the store is at its busiest leads to conflict between staff
stocking shelves and customers."
addition, it does not provide early customers with the wider choice.
Deliveries as proposed will also result in benefits to the customer
in terms of a wider choice of produce and longer shelf life and
life of the goods once purchased by the customer. The earlier
delivery times will allow for the first round of home shopping
customers to receive the full range of fresh products thus benefiting
the customer. The number of deliveries will not increase as a
result of allowing this application."