Asda's 5am delivery plan wins approval despite objections
giant Asda's plans to introduce early morning 5am deliveries at
its Highbridge store on weekdays have been given the go-ahead
despite opposition from some local people.
store in Caxton Road has been granted permission on a three-month
trial basis by Sedgemoor District Council to change its planning
conditions, allowing lorries to make deliveries on Mondays through
to Saturdays from 5am, instead of the current 7am.
three-month trial period will allow the authority to assess the
impact on the local community.
decision comes amid objections from Burnham and Highbridge Town
Council and several local residents, as we have previously reported.
week's decision is the latest in a series of planning applications
that have been opposed locally but still been given a 'green light'
by Sedgemoor District Council. Last week, 25
homes were approved in Berrow despite 48 letters of objection.
the latest meeting of the Town Council's Planning Applications
Committee, Cllr Pat Burge said: "This would be very unfair
to residents living right next to the store. Asda must take into
consideration their neighbours."
Andy Bewer added: "I am personally against the extension
of hours - the store's initial conditions included these opening
hours, which are there to protect local residents."
Peter Burridge-Clayton agreed, saying: "The conditions are
there for a reason - I also oppose the 5am request."
Town Council subsequently lodged a formal objection on the grounds
of "protecting the community."
Gapper from RPS Planning, on behalf of Asda, explained: "The
existing delivery restriction leads to a lack of customer choice
and waste. Allowing Asda to accept deliveries from 5am on Monday
to Saturday will bring about more customer benefits as food can
be on the shelves before the store starts getting busy at 8am."
deliveries when the store is at its busiest leads to conflict
between staff stocking shelves and customers. In addition, it
does not provide early customers with the wider choice. Deliveries
as proposed will also result in benefits to the customer in terms
of a wider choice of produce and longer shelf life and life of
the goods once purchased by the customer."
earlier delivery times will allow for the first round of home
shopping customers to receive the full range of fresh products
thus benefiting the customer. The number of deliveries will not
increase as a result of allowing this application."