coach boom 'boosts town centre trade by £230,000'
project to encourage more coach visitors into Burnham-On-Sea has
helped to to attract more than 1,000 extra coaches into the town
over the past two years, generating over £230,000 of extra
figures out this week show 1,012 coaches dropped off visitors
in Burnham during 2014, a huge increase from 458 in the previous
year. There were just 173 coaches in 2012.
follows the launch of Project Coach two years ago to promote Burnham
to coach firms across the country and attract more visitors.
project's co-leader, Ian Jefferies, told a Town Council meeting
last night (Monday) that the initiative has been a "huge
told Burnham-On-Sea.com: "We are delighted that the figures
show that two years of work has paid off in terms of increased
numbers of coaches and trade."
added the £233,792 of extra trade in Burnham has been calculated
by an average spend of £7 per coach visitor. "We have
under-estimated the financial benefit if anything - it may well
be far higher," he said.
Barber, the project's other co-leader, added: "It's been
particularly good to see that the out-of-season visits are well
up, and that a lot more coach travellers are now visiting Burnham
for an overnight stay instead of just a brief stop and therefore
treating us a destination rather than just a stopping point."
councillor Chris Williams said after Monday's meeting: "Our
thanks go to Ian and Les for their work with this project - there
has been an impressive increase in coach visitors over the last
Coach' was launched in July 2013 when a £15,000 grant was
given by Burnham and Highbridge Town Council to BIARS (Burnham
Information and Rescue Support), which runs Burnham's Tourist
Information Centre, to start the initiative. The
team are currently seeking further funding to take the project
on to the next stage.