Dismaland exhibition could boost tourism in Burnham area
Banksy theme park being held in Weston-super-Mare over the next
five weeks could attract extra visitors into the Burnham-On-Sea
area, according to tourism bosses.
Dismaland show - which also features art works from Damien Hirst,
Jenny Holzer and Jimmy Cauty - will take over the Tropicana site
on Weston seafront.
Banksy has described the show as a 'family theme park unsuitable
Ian Jefferies, who runs Burnham's tourist information centre,
told Burnham-On-Sea.com there has already been lots of interest
in the exhibition.
"Masses of people will be coming to see this exhibition
over the next few weeks, which is a great promotion of our area,"
he said. "Burnham could well benefit - Weston's accommodation
may be full and Burnham could pick up extra visitor bookings as
a result, along with nearby attractions and businesses."
Banksys Bristol exhibition opened in 2009 it brought an
extra £10million to the local economy, with 55,000 extra
hotel rooms occupied by Banksy fans staying in the city, so there's
a chance we could see something similar."
Milner Simonds, Burnham's Town Centre Manager, added: "The
British seaside has a long tradition of curios and side-show shockers.
Siting what is undoubtedly a visually challenging exhibition right
on the promenade of a seaside town will continue to feed the debate
of "what is entertainment?", "Who is the seaside
for?" and "what will people travel hundreds of miles
to see?" so I applaud North Somerset Council on this coup
- certainly the most innovative way to prolong the summer season
into September happening in England this year."
A Burnham-On-Sea Chamber of Trade spokesman added: "It's
great to see this unique, attention-grabbing exhibition coming
to Somerset. We hope that some of the extra visitors will come
into the Burnham area at the same as the exhibition, providing
a late season boost."
Visit Somerset's John Turner added: "The launch of the exhibition
comes at a time when the peak holiday season is coming to an end
in the town, so this will prolong the season by another six weeks,
and we predict the Banksy effect could bring an estimated £7million
to the local economy over the next six months."