magazine promotes 'green tourism' across the Burnham area
tourists' are being encouraged to visit the Burnham-On-Sea area
in a new Somerset travel magazine published this month.
The magazine promoting Somerset as a sustainable tourist destination
has been distributed this month in the national BBC Countryfile
The publication, 'Somerset & Exmoor Great Escapes', was made
possible after Somerset County Council and partners secured funding
as part of a EU Interreg tourism project to grow and promote sustainable
The guide highlights 30 different ideas to encourage breaks in
Somerset and Exmoor, ranging from staying in unique accommodation
and observing starling murmurations on the Somerset Levels to
indulging in gourmet local food, walking in a poet's footsteps,
and experiencing Exmoors International Dark Sky Reserve.
Over 100 Somerset tourism related businesses that offer products
and services that support these iconic experiences were identified,
including accommodation providers, guided tours, food and drink
providers and transport providers.
Both the experiences and supporting businesses are also being
promoted online on various websites and through social media.
A supporting video has also been produced to further promote the
broad range of experiences available for residents and visitors
to the county.
Cllr David Hall, Somerset County Councils Cabinet Member
for Business, Inward Investment and Policy, said: "I am delighted
to support this initiative which should really help to highlight
everything that Somerset has to offer at this crucial time of
year, when so many potential visitors are planning ahead for their
breaks. We are also working closely with Visit Somerset to encourage
more hits on the Visit Somerset website which gives residents
and visitors great ideas for day trips and longer breaks."
Banham, Tourism Officer for Sedgemoor, told Burnham-On-Sea.com:
"We are hoping that a wide variety of tourism-related businesses
from across the county will benefit from the higher profile that
this initiative will generate. The campaign is ongoing via the
websites of Green Traveller, Visit Exmoor and Visit Somerset so
there is still an opportunity to submit offers and information
if they fit the rural tourism theme."
worked with our partners and with travel experts Green Traveller
to select the 30 unique inspirational experiences that we thought
would best highlight what the area has to offer. To identify these
we issued a press release in the summer, asking businesses to
take part and we contacted those who have been working with us
on the COOL Tourism project which concentrates on rural areas
that have not previously enjoyed the exposure of some of the larger
visitor attractions and destinations."
included contact details for the Burnham-On-Sea Tourist Information
Centre and briefed the manager so that if readers call the Centre
they will find out more about what to do there and where to stay."