Published:
April 1, 2016
'Super fast' Burnham-On-Sea to London coach service is axed

A 'super fast' coach service between Burnham-On-Sea and London is being axed next week due to low numbers of users.

Berrys Coaches launched the high-profile service last August to take travellers to London in less than three hours.

But Ian Daniells, Berrys Operations Director, told Burnham-On-Sea.com this week: "We have withdrawn it with great reluctance, but the numbers using it have not increased as we had hoped."

"Our research had suggested that a route direct to and from London that did not involve a lengthy visit/stop in Bristol would be attractive."

"However, numbers have not increased in the way we would have expected (despite a fairly large marketing spend) and we have concluded that the resources we have available would be better invested on our other routes."

"It is a shame as we thought it would be popular and would also help bring more visitors from the Capital down to Burnham."

The last run of the SF4 Superfast direct to London from Burnham will be on Monday 4th April. He added that local passengers will still be able to use the company's SF1 route, picking up from Bridgwater.

Meanwhile, Ian Jefferies from Burnham's Project Coach, said he was disappointed at the news.

He told Burnham-On-Sea.com: "It's a great shame that local people asked for a travel service like this, but then haven't supported and used it enough. People need to get behind services like this for them to become viable - it's a particular shame because the service would have been expanded locally if it had taken off."

Meanwhile, he welcomed the launch of a new Stagecoach South West coach service that links Plymouth, Exeter and Bristol Airport, with a stop on the A38 at the Fox and Goose in Brent Knoll. The South West Falcon operates 19 journeys a day, 7 days a week and tickets are available at www.megabus.com.

Last month, Burnham won the title of Coach Friendly Destination of the Year and the town continues to attract hundreds of coaches into the town centre each year.

 


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