Lidl wins illuminated sign bid despite objections
Burnham-On-Sea supermarket has this week been given the controversial
go-ahead to install a huge new illuminated sign outside its store
despite objections from the Town Council and some residents.
in Burnham-On-Sea's Oxford Street has applied for consent from the
council to install a 7.5-metre tall internally illuminated advertising
sign, replacing the current smaller one pictured above.
Burnham and Highbridge Town Council says the illuminated sign -
which would be 2.6 metres wide and have 40cm-tall lettering - would
impact residents in the surrounding area.
Council has formally objected to the proposals, with Town Clerk
Denise Emery explaining that "further illumination would be
a detriment to the visual amenity of the surrounding properties.
However, if the new panels were not to be illuminated then no observation
would be returned on this application."
nearby resident, Susan Dragt, also objected, saying: "Previously,
when illuminated, it could be easily seen from the back windows
in Dunstan Road during evening and nights and was very disturbing.
Lidl do not need this sign - they are very noticeable already, and
Burnham doesn't need any more eyesores."
Sedgemoor District Council's Development Control Committee has this
week approved Lidl's application, placing several conditions on
the store to help reduce the impact of the structure.
include ensuring that the sign will not impact motorists who are
using the roads, or obscure any road signs, and that it will be
maintained in a condition not to impair the visual amenity of the
site. Also, the council requested that the existing pole be completely
removed to ensure that only one sign remains on the site, in the
interests of visual amenity.