to promote Burnham with new M5 signs halted by £34,000 cost
signage is needed on the M5 motorway to promote Burnham-On-Sea as
a tourist destination, town councillors have agreed at their latest
meeting - however the huge costs have halted the plans.
considered a £34,000 proposal to install new brown tourist
infromation signs north and south of Burnham-On-Sea's junction 22.
are concerned that Cheddar Caves, Wookey Hole, Brean Leisure Park
and Weston Pier are currently promoted, while Burnham does not get
a mention as a tourist destination - only in the middle of the blue
council's Town Clerk, Tatiana Cant, told Burnham-On-Sea.com: "Weston
and other local tourist attractions are mentioned on the signs at
junction 22, while Burnham-On-Sea is not promoted at all."
therefore looked into getting new signs to promote Burnham through
the Highways Agency, which oversees signs along motorways."
were shocked to hear that the cost would be £17,000 per sign
- or £34,000 for a pair of signs both southbound and northbound."
Highways Agency's guidance is quite clear that we as applicants
would have to foot the bill, so it was decided not to pursue this
further at this time."
added: "We remain keen to see better sign-posting, along with
Burnham Chamber of Trade, to try and attract more visitors into
our town from the M5."
The signs at Burnham's junction 22 of the M5 motorway which councillors
feel don't promote the town enough as a tourist destination