TV star and Secret World Wildlife Rescue patron Chris Packham is challenging wildlife lovers to help raise money for British wildlife on World Animal Day this week.

The challenge has been laid down as the animal welfare charity prepares for a cold winter which could leave many wild animals vulnerable to the elements.

The charity says it needs enough supplies and resources to see it through the busy winter months.

Chris said: “Secret World is caring for British wildlife in an amazing way. They are wonderful people, doing incredible things.”

World Animal Day is a social movement which aims to raise global animal welfare standards.

Secret World, established in 1992, has a strong reputation for raising wildlife standards in the South West and its network of animal carers and volunteers rescues over 5,000 animals each year.

Secret World founder Pauline Kidner said: “Britain is a nation of animal-lovers. At Secret World, we want to make sure British wildlife continues to thrive. Imagine a world with no animals and the sort of place that would be.”

“We’re asking people: what can they do to help animals and wildlife thrive on World Animal Day? The smallest amount of money raised can make such a difference.”

”Three pounds will feed a poorly bird for a week, £12 will feed an otter cub for a day and £20 will pay for an injured deer to be placed on a drip.”

The challenge made by the TV presenter comes after one of the charity’s long-standing supporters completed a 1,600-mile motorcycle ride in 51 hours across the UK, all in aid of Secret World.

Robin Seymour, a budding motorcycle rider, visited 26 Harley Davidson Dealerships around England, Wales and Scotland. Robin’s two-wheeled journey took him from Surrey to Scotland before heading back down to Secret World’s centre in East Huntspill last Sunday. To donate to Robin’s challenge, visit his JustGiving page here.