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Published:
May 13, 2009
Exclusive: New voucher scheme
aims to bring coach trippers to Burnham
 A
new voucher scheme is to be launched in Burnham-On-Sea later this
year to encourage coach drivers to bring day-trippers back into
the town.
Traders
in Burnham are increasingly concerned that the Pier Street coach
park, pictured, is often empty because coach drivers receive incentives
to drop their passengers at out-of-town sites, such as Sanders
Garden World at Brent Knoll.
Burnham-On-Sea
Chamber of Trade says this means the town centre misses out on
vital shoppers - and several members have this week unveiled proposals
to introduce a brand new voucher scheme to encourage coach drivers
into Burnham.
"It's
important that we get the coaches and day-trippers back in Burnham,
particularly during a recession when some businesses need as much
help as possible," said Louise Parkin, manager of the Pier
Pavilion, who is pictured with Sonia Fudge, manager of the Bay
View Cafe, who are both behind the voucher scheme.
 "We've
already approached several businesses in the town centre who are
keen to help and would encourage others to get in touch."
"We
hope to provide the vouchers for coach drivers so they can claim
free, or low-cost, goods and services. We have many shops in Burnham
and could offer good incentives."
The
scheme is set to be launched as a pilot later this year, with
a full scheme rolling out in 2010.
The
Chamber of Trade is also pressing Sedgemoor District Council to
re-locate the recycling bins away from the coaches in the Pier
Street car park.
Plans
to launch the coach campaign were first featured on Burnham-On-Sea.com
in January this year
amid concern about the falling number of day trippers.
RELATED
LINKS:
Burnham-On-Sea
Chamber of Trade
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