coach tourism project 'creating new jobs and boosting trade'
project to bring thousands of extra coach visitors to Burnham-On-Sea
is already making good progress, creating new jobs and boosting
trade in the town.
Coach' was launched in July after a £15,000 grant from Burnham
and Highbridge Town Council was given to BIARS (Burnham Information
and Rescue Support), which runs Burnham's Tourist Information
Centre, to start the initiative.
businesses have since employed extra part-time staff to cope with
an upturn in trade from rising numbers of coach visitors.
news comes as a new person joins the Project Coach team. Coach
Destination Manager Les Barber has been appointed to join Ian
Jefferies, BiARS Business and Tourism Manager, in delivering the
told Burnham-On-Sea.com: "To take Project Coach to the level
that we wish and to show the town's commitment and understanding
of the value of the coach tourism industry, the project now has
its own dedicated Coach Destination Manager."
am pleased to announce that Les Barber has been given the position
within Project Coach and will be working tirelessly to reach the
goals set by the project. Les is a great community-minded person,
being the current President of Burnham Lions. He has 19 years'
experience in the coach industry and was an important part of
the team that gained a finalist position for Burnham in the category
of 'Coach friendliest town / city' in the UK's Coach Tourism Awards
earlier this year."
said he is delighted to have been appointed, adding: "I am
pleased and excited to be given this role within Project Coach,
with the backing of Burnham and Highbridge Town Council and BiARS."
coach industry is a largely untapped resource that can bring many
rewards and benefits to our local businesses and communities.
In 2012, tourism expenditure in the UK rose by 6.9% and a personal
survey on a Friday morning revealed a coach passes our front door
on the M5 on average every 90 seconds."
"Already, since the launch of Project Coach, businesses in
the town have reported an upturn in trade and an increase of coaches
within our town. At least two businesses have taken on extra part-time
am convinced this is only the start and Project Coach can produce
a whole range of benefits throughout the community and help bring
the feel-good factor to the people of Burnham and Highbridge."
have already made contact with several key operators to bring
their customers to our town and to our various events in 2014.
We are shortly planning to open a travel shop in BiARS, where
people of our towns can book day trips, short breaks and holiday
accommodation across the UK with various suppliers. These are
very exciting times ahead for our town and communities."