price signs go live near Burnham to encourage competition
fuel price signs have been switched on along the M5 motorway near
Burnham-On-Sea this week with motorists told they could lead to
real-time price signs provide fuel price information on the southbound
carriageway just before Sedgemoor Services at Burnham-On-Sea plus
Gordano, Bridgwater, Taunton Deane and Exeter.
England says it is monitoring whether increasing the transparency
of fuel prices at motorway service areas has an impact on driver
behaviour, including the number of stops made at service areas,
the number of fatigue and fuel related incidents, and on fuel
AA has welcomed the trial, saying motorway service stations have
"a bad reputation for fuel prices."
West regional director at Highways England Andrew Page-Dove said:
"We're working hard to help customers feel safe on the network,
to make sure their overall experience on England's motorways and
major A roads is a positive one, and trialling these innovative
signs in the South West provides an excellent way of helping us
provide an improved service, especially for those millions of
people who visit the region each year.
traffic officers dealt with 187,928 breakdowns in 2015, many of
which could have been avoided through proper planning and preparation
2% of these breakdowns were a direct result of running
out of fuel.
this appears at face value to be a small proportion, it amounts
to 3,672 occasions where drivers could have avoided the risks
associated with breaking down."
trial is an important part of a bigger picture we want
road users to be more informed and in better control of their
means they'll be better prepared, more inclined to plan breaks,
have sufficient fuel and have a more positive driving experience."
a joint statement, the service station companies involved said
they had "a mutual interest to improve the journey experience
for our customers."
technology to link our fuel prices to the signage has been installed
in our premises and we are looking forward to supporting the evaluation
of the trial and measuring its impact," they said.
will include sharing important information with Highways England,
including fuel sales data, which reflects our commitment to the
working group has been very constructive and it's been reassuring
to see such good collaboration between the public and private
sectors. This is enabling what is a fairly complex trial to move
forward at a good pace."
Minister Andrew Jones said in a statement this week: "We
know the public has been concerned about the price of petrol at
service stations which is why we have acted to create a fairer
trial will allow drivers to be much better informed about the
cost of fuel and make it easier to plan their breaks around the
trial of the signs is due to run until the end of 2017 when a
decision will be made on whether they are effective.
The new M5 fuel price sign just before Sedgemoor Services near
Burnham-On-Sea that was switched on this week