down Cheddar Gorge aims to promote Somerset tourism
Heappey, the Conservatives' General Election candidate in Burnham-On-Sea,
has abseiled 450 feet down the cliffs at Cheddar Gorge to mark
the launch of English Tourism Week.
descent coincided with the launch of the 2015 English Tourism
Week, which showcases the countrys holiday and leisure destinations
and their value to the economy and creation of local employment.
Heappey completed the abseil in 10 minutes using 200m abseil ropes
and said: "It was an absolutely exhilarating experience and
an enormous privilege to be allowed to descend one of the most
daunting cliff faces in Britain but also one of the countrys
most naturally beautiful and iconic landscapes."
abseil helps to promote the amazing opportunities for outdoor
activities that exist across our county. Somerset has so much
to offer in so many different areas and there is the opportunity
to create hundreds, perhaps thousands, more jobs if we can encourage
more people to come here."
a difficult 2014 caused partly by the Somerset floods, the countys
tourism industry is preparing and investing for the season ahead.
James added: "In recent weeks, Environment Minister Liz Truss
has thrown her support behind new initiatives to encourage people
to visit Somerset and sample our world class food and drink."
continue to work with Visit Somerset and the local tourist industry
to help promote out county and help them realise that potential."