Highbridge company Briarwood Products has unveiled a complete brand refresh to reflect its current position and offering to the market.

The firm, which is located on the town’s Walrow Industrial Estate, has a new brand identity, logo and tagline.

The company says the new branding represents the growth of the company over the past four decades.

Originally known as the UK’s leading supplier of Eurosix Fibre Cement Sheets, Briarwood has expanded its product range over recent years to supply an extensive range of building materials.

The new tagline ‘Building Agriculture’ illustrates that Briarwood has extended its product offering to provide building components suitable for all agricultural buildings.

In the last four years alone, Briarwood has significantly increased its turnover and grown in market share, as well as product offering. The new brand identity reflects Briarwood’s growth in size and presence.

The future of Briarwood lies in their capacity to deliver more sheets than any manufacturer to the UK market as well as their unique ability to deliver last minute changes to orders that could ordinarily take weeks to fulfil.

The original Briarwood logo has carried the company on a journey spanning four decades from a farm born start up to a Nationwide company boasting largest stock of fibre cement in Europe. The new logo pays homage to the company’s farming origins.

Director Oliver Janes added: “It is important that Briarwood retains its established values and farming heritage, but at the same time the branding needed developing to reflect the growth and offering of the company. We feel it’s important to let people know what Briarwood stands for and our new tagline ‘Building Agriculture’ signifies the expanded product range now available.”

“The new branding will be rolled out over the coming weeks, with a brand-new website to follow. The improved site will provide more technical detail than ever before and will offer a valuable resource to customers.”

Alan Janes, company founder, added:  “The rebrand and launch of the new website represents our ambitions and reflects how the company has evolved in recent years.”

Briarwood will officially unveil its new branding at the UK’s largest agricultural exhibition – The LAMMA Show that takes place on 7th and 8th January 2020 at Birmingham NEC.