Plans by supermarket Lidl to introduce a new advertisement billboard outside its Burnham-On-Sea store have this week been approved despite an objection from town councillors.
Lidl in Oxford Street applied for planning permission to introduce a six metre wide billboard, built on timber uprights, in its car park.
The application was approved by members of Sedgemoor District Council’s Development Control Commitee on Tuesday afternoon (December 20th) despite opposition from town councillors, who claimed the structure would be out of keeping with the residential area.
“Members of the Town Council consider that a sign 6.3metres wide and 3.3metres high would be visibly intrusive to neighbouring properties and be totally out of character with the houses the other side of the fence,” town clerk Eileen Shaw told Burnham-On-Sea.com.
While Sedgemoor District Council disagreed with the concerns, it has placed a condition on Lidl requiring the rear of the billboard to be painted dark green in the interests of the amenity of neighbouring properties.
